R/S Weighting Further Explored

Yesterday, we looked at a formula to determine the relative weighting of how possible it is to dominate a keyword/keyword phrase. I call it the R/S formula and it is as follows:

Results / Searches = RS Weighting

I was going to talk today about estimating clicks in Adsense, but it has been requested that we slow down a tad and take more time to develop the Results / Searches topic. So that's what we'll do.

I took the liberty to put into an Excel spreadsheet the keywords/keyword phrases and their respective searches, results and "r/s". Remember, this was generated for the keyword 'train'.

And I sorted them by "R/S" ascending.

Now, remember, the lower the "R/S", the better.

Let's walk down the list…
























What catches my attention? "amtrak train schedule". This keyword has an "R/S" of 77 with monthly searches near 10,000. If you compare that to say, "train photo", which has an "R/S" of 46,121. This is very low, especially for the traffic level.

Hmmm, my curiosity is definitely piqued. We need to look at the competition a little bit. Let's do a query in google.com and search on 'amtrak train schedule'.

Here is a list of the top 10 in order:

1. www.amtrak.com/
2. www.dot.ca.gov/hq/rail/depots/stops/emy.htm
3. www.dot.ca.gov/hq/rail/amcalroutes/rtes.htm
4. www.roomsatpar.com/global/train_schedule.html
5. www.trainweb.org/amtrak/
6. www.amtrakcascades.com/
7. www.primetravels.com/rail.shtml
8. www.amtrakhiawatha.com/
9. www.acerail.com/schedules/bus-schedule.htm
10. www.concordtrailways.com/maine_bus_schedule.htm

The next step is that we need to analyze the competition's sites to see whether or not there is a vulnerability that we can exploit. We will deal with that next time…

Assignment
For the keywords you had chosen, perform the same type of analysis that we did above.


Yesterday's Activities for http://Kitten-Pictures.com

• I didn't solicit any new link exchanges
• Posted to my favorite google group
• Placed a free Ad in AdlandPro Classifiedso Put up a new post on http://Kitten-Pictures.com
• Began to work on a new feline-related article (content is king!)
• Submitted to search engines using Web Position 3

Today's Activity Plan for http://Kitten-Pictures.com

• Put up a new post on http://Kitten-Pictures.com (done)
• Post in my favority google group about cats (done)
• Submit more link exchange requests (have already done 8 today so far)
• Put up a new post on http://Kitten-Pictures.com (done)
• Work on my feline-related article

Search Engine Rankings for http://Kitten-Pictures.com

www.alltheweb.com - 0
www.altavista.com - 0
www.google.co.uk - 0
www.google.com - 0
www.google.de - 0
www.msn.com - 0
www.yahoo.com - 0

Search Engine Rankings for http://kitten-pictures.blogspot.com (this site redirects to http://Kitten-Pictures.com)

www.alltheweb.com - 0
www.altavista.com - 0
www.google.co.uk - 751
www.google.com - 0
www.google.de - 0
www.msn.com - 3
www.yahoo.com - 0


Questions? Comments?

I welcome them. You can either post the question in the comments section at the bottom of this posting, or you can email me at Stan -@- StanBeck.com. Please feel free to tell others about this blog or my Kitten Pictures site.

Until next time…

Make it a great day!