Internet Marketing Journey

Wednesday, May 17, 2006

Internet Marketing History (Part 2)

Well, after I had sold everything, I started looking around for other things to sell. I have an interest in music and so I thought I would try to sell Computer Audio equipment – the type of gear a home studio would contain. I signed up as a dealer for Edirol (a subsidiary for Roland) bought a bunch of inventory and began selling it on eBay – all over the world, in fact. It was pretty cool to be selling to Israel, Europe, Russia, etc. The problem was I was barely making any money and was spending huge amounts of time running the thing – organizing inventory, writing listings, managing listings, shipping, etc., etc., etc.

Well after a few months of this, a great thing happened to me. Roland changed their policy and decided that Edirol equipment could not be sold on auction sites anymore. Arrggghhh. Just when I was in the middle of this ‘thing’ that I created – I had just gotten a Silver Power Seller rating and everything – the bottom fell out. I had no backup/contingency plan. So what was I going to do now?

Well, I scrambled around looking for new suppliers of new inventory. INVENTORY – they all wanted minimum orders; they wanted me to keep a certain amount on hand. And they there was the learning curve of getting up to speed on some fairly sophisticated equipment – it was mind numbing. I decided that it was best to just cut it loose, sell my remaining Edirol audio gear and call it an experience.

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